Blog, Resources & Research
Dos, Don’ts, and What Ifs? of Digital Forward Alumni Engagement
2020 transformed alumni engagement as an industry and practice, but how, to what end, and what happens whenever things return to “normal”? Join me as we explore these questions and others and discuss the newest trends in global alumni relations programs and strategies in this on-demand webinar.
Alumni Engagement Resolutions and Recommendations for 2021
What are pitfalls to avoid and things to look forward to for alumni engagement practice? In conversation with Kayan Varma, co-founder & CEO of Almabase, we unpack the lessons of 2020 and make our predictions for strategies that will gain traction in 2021. #1 on the list - Digital engagement delivery is about consistency, not content. Also, why did San Francisco take down its iconic Coca-Cola billboard?
Intro to Donor Identity: Unpacking the Data Science and Social Psychology of the Donor Psyche
In cased you missed it or want to go through it again, here’s the recording and slide deck from my Flash Class Webinar on Donor Identity. I hope you enjoy it!
Alumni Metrics in the Digital Age
What makes a good alumni fundraising metric? Get the inside track on alumni metrics in the digital age in these highlights from my Keynote at West Coast Marketing Group conference at Fresno State University.
Alumni Engagement Scoring: What Does the Science Tell Us?
Presented by Salesforce.org, follow along with this brief overview of Alumni Identity and implications for advancement CRM technologies. There are myths to be busted and new insights to be gained in higher education fundraising by looking carefully at what contributes to a graduate's own self-concept of who they are in relation to their alma mater.
Live from CASE/DRIVE: What is Alumni Identity?
In this video, EverTrue CEO Brent Grinna caught up with Dr. Jay Le Roux Dillon at CASE/DRIVE to discuss Alumni Engagement trends in 2018 and Jay’s groundbreaking research into #AlumniIdentity.