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Webinars Jay Dillon Webinars Jay Dillon

Alumni Engagement Resolutions and Recommendations for 2021

What are pitfalls to avoid and things to look forward to for alumni engagement practice? In conversation with Kayan Varma, co-founder & CEO of Almabase, we unpack the lessons of 2020 and make our predictions for strategies that will gain traction in 2021. #1 on the list - Digital engagement delivery is about consistency, not content. Also, why did San Francisco take down its iconic Coca-Cola billboard?

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Webinars Jay Dillon Webinars Jay Dillon

Alumni Metrics in the Digital Age

What makes a good alumni fundraising metric? Get the inside track on alumni metrics in the digital age in these highlights from my Keynote at West Coast Marketing Group conference at Fresno State University.

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Webinars Jay Dillon Webinars Jay Dillon

Alumni Engagement Scoring: What Does the Science Tell Us?

Presented by Salesforce.org, follow along with this brief overview of Alumni Identity and implications for advancement CRM technologies. There are myths to be busted and new insights to be gained in higher education fundraising by looking carefully at what contributes to a graduate's own self-concept of who they are in relation to their alma mater.

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