Alumni are people, TOO. What if we started appealing to who they are - their #AlumniIdentity - instead of who they were in school? Join me with Association of Advancement Services Professionals (aasp) host Jay Ballinger. In this conversation, we agree, disagree, and find common ground (as two redheads named Jay would do!) on new approaches to alumni and donor engagement in #highereducation and #healthcare.
Read MoreJoin me in conversation about careers in higher education and my ultimate frustration with advancement work (hint: lack of research) Also, I share my favorite alumni relations brainstorming exercise, thoughts on alumni identity making and the alumni experience, and our attempt to create professional community without “gurus.”
Read MoreHow do you identify alumni who are most likely to give to their alma mater? It's one of the biggest challenges facing advancement programs today.
The good news is this: social psychology and data analytics have made a wealth of new information available about what truly motivates alumni to engage and give. Stick around until the end of the episode for a little bonus content, including some musical talent! 🎧
Read MoreIt's official. I've been at this Alumni Identity work full-time for a year now and I have you to thank. Sharing meaningful content with you has been the best part of my year. 👋
To celebrate, I created something overarching and new - a two-part podcast episode recapping the resources and research that I’ve put together in the past year. It's the most comprehensive podcast that I’ve done so far - the one you'll want to share with those colleagues who scratch their heads about alumni engagement and giving. 🎧
Read MoreHigher education is decades behind private industry in using social psychology + data science to cultivate relationships. Listen in on this conversation for Tactics & Tools that can really make a difference in the everyday work of the modern Alumni Fundraiser. 🎧
Read MoreEnjoy this comprehensive conversation with on the science of Alumni Identity. What are the implications for the art of fundraising? Which engagement strategies matter most in converting prospects to donors? How can alumni feelings of connection predict giving? 🎧
Read MoreWhat's in store for advancement pros trying to build programs for the future? Listen in to my first podcast conversation on higher education fundraising and Alumni Identity.
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