Alumni Identity Podcast: A Year in Review - Recap and Resources

It's official. I've been at this Alumni Identity work full-time for a year now and I have you to thank. Sharing meaningful content with you has been the best part of my year. 👋

To celebrate, I created something overarching and new - a two-part podcast episode recapping the resources and research that I’ve put together in the past year. It's the most comprehensive podcast that I’ve done so far - the one you'll want to share with those colleagues who scratch their heads about alumni engagement and giving. 🎧

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Jay Dillon
Donor Demographics are the Enemy of Equity

Not too long ago, a client asked me to create an age, gender, and race profile of alumni most likely to donate to the university. I refused. Why?

Because it is a self-perpetuating myth of the advancement profession’s own design that chasing demographics leads to increased alumni engagement and giving.

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Jay Dillon
Raising Alumni Identity Raises Dollars - Series Finale

The well-worn ruts in the advancement road are comfortable and difficult to leave behind.

Do you agree?

Enjoy the finale of my 6-part series on #AlumniIdentity with a look ahead to 21st-century alumni fundraising + take a chance at testing your own identity. Can it be used to predict your giving?

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Jay Dillon
Black Holes and Myths in Alumni Fundraising

Fundraising strategies are often tripped up by the persistent myths and black holes that permeate higher education fundraising. 

They grab hold of new and innovative ideas and suck them into oblivion. 

If you're frustrated and looking for an escape route, here's a quick look at the new science that's opening new doors in the alumni fundraising conversation. 

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Jay Dillon
Alumni Role Identity: A New Way Into the Alumni/Donor Psyche

Every graduate leaves their alma mater with a distinct impression of their time in school. Some will remember it fondly, others in a more negative light. At face value, there is probably little colleges and universities can do to change that impression post-graduation. But that hasn’t stopped institutions from trying and failing.

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Jay Dillon
Higher Education Fundraising and the Culture of Sameness: Busting 3 Massive Myths

Alumni giving is crashing and the culture of sameness in advancement is partially to blame. Why? Because colleges and universities simply don’t know their alumni very well, and in the networked age – where the battle for attention is primary to everything else – higher education is woefully behind in being able to demonstrate post-graduation value to alumni.

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Alumni IdentityJay Dillon