Alumni give because of who they are, not who they were in school.


Alumni Identity℠ helps colleges and universities accelerate philanthropy by using social psychology + data science to identify ideal alumni donors.

What if you could measure how deeply alumni associate their own self-identity with their alma mater and then use that information to drive philanthropy? Well, we’ve figured that out, tested it, and deployed it successfully across six colleges, universities, and EdTech partners.

The Alumni Identity Score℠ is the “North Star” metric for education fundraising - a single, quantifiable rating that is both a measure of engagement and a predictor of giving.

What’s your Alumni Identity Score?


Professional Services

Whether you're a young advancement shop looking to grow or an established operation in Campaign mode, an identity assessment, fundraising model, and strategy can put you on the path to accelerating philanthropy at your institution. 

The Identity Assessment, Fundraising Model, & Strategy

  • Field an Identity assessment of alumni/constituents with guaranteed responses from a statistically valid sample of participants

  • Deliver Identity Scores for low, moderate, and highly engaged alumni/constituents

  • Conduct in-depth analysis of inputs, outcomes, and outputs related to accelerating philanthropy at your institution

  • Identify Prospects Primed to Give and direct actions your institution can take to increase alumni/constituent engagement and giving

  • Curate a detailed Case Study Report final report with recommendations checklist and implementation timeline

  • Optional: Apply AI/Machine Learning to predict Identity Scores and giving across all constituents

  • Optional: On-site visit

  • 1-2 months from engagement to delivery

tiered pricing based upon the size of your institution’s alumni/constituent database


Jay Le Roux Dillon, Ed.D. 

Many moons ago I set out to crack the code that no one else had cracked - Why do some alumni give and others not, and can schools even do anything about it?

Working as a scholar-practitioner, I rolled up my sleeves to conduct empirical research and wound up with the concept of the Alumni Identity Score℠ - a reliable tactic and tool for measuring engagement and predicting giving among alumni and non-profit constituents. I founded Alumni Identity Fundraising Consultants as a way to help fundraisers target and influence donations among alumni and friends. My hope is to facilitate social justice and equity among education and social causes by using Alumni Identity℠ to improve philanthropy.

Professionally, I’m an organization and identity consultant with 15 years of leadership experience in higher education advancement. I served as Director of Alumni Engagement at the University of San Francisco and as Executive Director of Alumni Strategic Initiatives at UCLA. I hold a doctorate in organization & leadership from USF and a master's and bachelor's degree in music from UCLA.



Jay has served as a consultant to institutions and organizations large and small, including St. Olaf College, Chatham University, Marian University, Brigham Young University (BYU), Salesforce.org, and Evertrue.

The Alumni Identity Assessment helped us understand which of our engagement efforts - from social media to e-newsletters to events and volunteering - were directly related to increasing a graduate’s likelihood to give.
— Cathy Siler | Director of Alumni & Parent Engagement | Marian University
I have enjoyed working with Jay because, as a former Alumni and Annual Fund Director, he knows what information is vital to connecting alumni to their institution and then turning that deep affinity into long-term support.
— Brad Hoff | Director of Engagement, Alumni and Parent Programs | St. Olaf College
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