Alumni give because of who they are, not who you want them to be.


Alumni Identity℠ helps colleges and universities accelerate philanthropy by using social psychology + data science to identify ideal alumni donors.

We’ve developed an independent quantitative measure of how deeply alumni associate their own self-identity with their alma mater. And when it comes to philanthropy, that’s a powerful thing.

Prospects with high levels of alumni identity are 10x more likely to become donors and volunteers for the institution.

Will your Alumni Identity Score predict your giving?


How do you access the alumni soul?…listen now:


Professional Services

Whether you're a young advancement shop looking to grow or an established operation in Campaign mode, an identity assessment, fundraising model, and strategy can put you on the path to accelerating philanthropy at your institution. 

Identity Assessment

  • Field an Identity study of graduates/constituents with guaranteed responses from a statistically valid sample of participants

  • Collect feedback and customize study questionnaire to meet the needs of your institution

  • Deliver bespoke donor profiles + Identity Scores for low, moderate, and highly engaged alumni/constituents

  • Identify direct actions your institution can take to increase engagement and giving

  • 3-5 months from engagement to delivery

  • Optional on-site visit

tiered pricing based upon the size of your institution’s alumni/constituent base

Fundraising Model

  • Redefine annual giving segments to align with Identity study findings

  • Model top major giving prospects across all alumni using Identity Scores

  • Train advancement staff to re-balance major gift portfolios towards alumni/constituents with capacity who are most inclined to give

  • Project manage the integration of Identity data and methodology into your existing database and business practice

  • 2-3 months from engagement to delivery

  • 2 days on-site with your advancement team

an Identity Assessment
 is prerequisite for this service


Advancement Strategy 

  • In-depth analysis of inputs, outcomes, and outputs related to accelerating philanthropy at your institution

  • One-day seminar on strategy, best practice and contemporary approaches to 21st century engagement fundraising

  • Detailed final report with checklist recommendations and timeline

  • Custom engagement and fundraising metrics with an executive dashboard

  • 1-2 months from engagement to delivery

  • 3 days on-site with leadership and stakeholders

tiered pricing based upon the size of your institution’s advancement team


Jay Le Roux Dillon, Ed.D. 

Many moons ago I set out to crack the code that no one else had cracked - Why do some alumni give and others not, and can schools even do anything about it?

Working as a scholar-practitioner, I rolled up my sleeves to conduct empirical research and wound up with the concept of Alumni Identity℠ - a reliable tactic and tool for measuring engagement and predicting giving among alumni and non-profit constituents. I founded Alumni Identity Consultants as a way to help fundraisers target and influence donations among alumni and friends. My hope is to facilitate social justice and equity among education and social causes by using Alumni Identity℠ to improve philanthropy.

Professionally, I’m an organization and identity consultant with 14 years of leadership experience in higher education advancement. I served as Director of Alumni Engagement at the University of San Francisco and as Executive Director of Alumni Strategic Initiatives at UCLA. I hold a doctorate in organization & leadership from USF and a master's and bachelor's degree in music from UCLA.



Jay has served as a consultant to institutions and organizations large and small, including St. Olaf College, Chatham University, Marian University, Salesforce.org, EverTrue, and Mongoose Research.

Jay’s presentation was fantastic. Exactly what we needed. The thoughts, expert advice and discussion were all very valuable for our staff and alumni leaders. The way he handled questions from a few of our participants was genius!
— Director of Alumni Relations, Brigham Young University (BYU)
Jay’s research and presentation poses great questions for the team as we look to refine how we engage with prospective alumni donors. It’s particularly timely as we prepare annual giving and engagement strategies for our comprehensive campaign.
— Executive Director, Annual Programs, UC Berkeley (Cal)
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