Alumni give because of who they are, not who they were in school.
Alumni Identity℠ helps colleges and universities accelerate philanthropy by using social psychology + data science to identify ideal alumni donors.
What if you could measure how deeply alumni associate their own self-identity with their alma mater and then use that information to drive philanthropy? Well, we’ve figured that out, tested it, and deployed it successfully across six colleges, universities, and EdTech partners.
The Alumni Identity Score℠ is the “North Star” metric for education fundraising - a single, quantifiable rating that is both a measure of engagement and a predictor of giving.
What’s your Alumni Identity Score?
Whether you're a young advancement shop looking to grow or an established operation in Campaign mode, an identity assessment, fundraising model, and strategy can put you on the path to accelerating philanthropy at your institution.
The Identity Assessment, Fundraising Model, & Strategy
Field an Identity assessment of alumni/constituents with guaranteed responses from a statistically valid sample of participants
Deliver Identity Scores for low, moderate, and highly engaged alumni/constituents
Conduct in-depth analysis of inputs, outcomes, and outputs related to accelerating philanthropy at your institution
Identify Prospects Primed to Give and direct actions your institution can take to increase alumni/constituent engagement and giving
Curate a detailed Case Study Report final report with recommendations checklist and implementation timeline
Optional: Apply AI/Machine Learning to predict Identity Scores and giving across all constituents
Optional: On-site visit
1-2 months from engagement to delivery
tiered pricing based upon the size of your institution’s alumni/constituent database
Jay Le Roux Dillon, Ed.D.
Many moons ago I set out to crack the code that no one else had cracked - Why do some alumni give and others not, and can schools even do anything about it?
Working as a scholar-practitioner, I rolled up my sleeves to conduct empirical research and wound up with the concept of the Alumni Identity Score℠ - a reliable tactic and tool for measuring engagement and predicting giving among alumni and non-profit constituents. I founded Alumni Identity Fundraising Consultants as a way to help fundraisers target and influence donations among alumni and friends. My hope is to facilitate social justice and equity among education and social causes by using Alumni Identity℠ to improve philanthropy.
Professionally, I’m an organization and identity consultant with 15 years of leadership experience in higher education advancement. I served as Director of Alumni Engagement at the University of San Francisco and as Executive Director of Alumni Strategic Initiatives at UCLA. I hold a doctorate in organization & leadership from USF and a master's and bachelor's degree in music from UCLA.
Jay has served as a consultant to institutions and organizations large and small, including St. Olaf College, Chatham University, Marian University, Brigham Young University (BYU), Salesforce.org, and Evertrue.